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MASAHIRO MAEDA'S WORLD OF CERAMICS
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MASAHIRO MAEDA'S WORLD OF CERAMICS

Considered to be a National Living Treasure, Masahiro Maeda, a renowned ceramics artisan, gives us an insight into his creative process and his philosophy of craftsmanship. THE BRIEF Expressing a desire to share his story with foreign audiences (non-Japanese natives), Maeda San wanted to create a video that reflected his artistry and explained his practices to people who were perhaps unfamiliar with ceramics. My skills in video production coupled with my passion for the arts and, importantly, my multilingual background, made me the ideal Director/Producer/Editor for this project. MY ROLE & RESPONSE As the one to spearhead this documentary, I was first tasked with creatively conceptualising Maeda San's story. After conducting deep research into Maeda San’s work and Japanese ceramics while considering the target demographic, my strategy aimed to adopt a visual documentary style that would accurately convey Maeda San’s craftsmanship through which his passion and character could shine through. The key point of Maeda San’s narrative would be symbolized through his kiln - a key factor in his ceramic style and a representation of his controlled yet carefree artistry. In order to effectively explain Maeda San's work, I also decided to sequence the documeentary according to the chronological order of Maeda San's ceramic processes. Finally, I made a point to create English subtitles. THE RESULT The execution of my concept in addition to the high-quality production, created a successful documentary. The documentary was even selected by Tokyo 2020 Olympic Committee to be screened at Kanagawa Hall as a part of their mission to promote Japanese arts and culture. Maeda San continues to use this documentary to share his work and story to global audiences. Director/Producer/Editor: Saakhi Singh Production Company: Mr+Positive Tokyo (https://www.mrpositive.work/) Music: Streams by Johannes Bornlōf via Epidemic Sound

© 2024 By Saakhi Singh

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